Vibrant Economy

Strength of a country is, in its economy and how resilient and vibrant it is. At the mention of the word economy corporate power houses and successful businesses chains come into mind. However small and medium businesses form the back bone of successful economy. The level of their contribution to the national GDP differs based on maturity and corporatization of the economy.
As a student of Indian economy I have always been awed by its energy and improvisation. This is not a new trend after India embraced globalization in 1991. Opening of Indian economy created new opportunities for entrepreneurs to have a global reach. In essence the spirit of vibrant Indian entrepreneurism capitalized on the opportunity.
There is another layer of undercurrent entrepreneurism that has not capitalized on this global trend of using technology to reach high efficiency of operation. The main reason behind this trend is lack of capital and access to technology. The concept of micro lending and “Self Help Groups” is having a significant impact in India and has revitalized entrepreneurship amongst a section of Indian economy that had great energy but lacked tools and capital.
I had a personal experience of this trend during my trip to India recently. Members of a self help group visited homes in our neighborhood and collected orders for red chilies. Their quoted price was about 20% cheaper than the market price. On quizzing them further, we understood a very simple business model of collecting orders from a group of consumers and making bulk procurement from a cheaper wholesale vendor. This is a very common strategy effectively employed during Diwali time all across India for purchase of fireworks.
The business model of this self help group is limited by their geographical reach of customers and collection of money. How many orders could they collect walking around in Chennai neighborhood in the scorching sun? The question before us was can technology help them to reach more customers and run their business efficiently at the same time let them make more profit. Can technology help firework purchasers during Diwali time to stretch the value for their money.
Quadrobay is starting to answer these questions and more. We are working towards enabling technology to make a difference in the lives of thousands of small businesses and entrepreneurs. In the success of vibrant businesses lies the success of our children. Entrepreneurs deserve tool s and applications that befit their courage and wild spirit. And Quadrobay is trying to help them find right answers.